Feel Trip

GET INTO THE FLOW

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PLAY TAPE

Behind the video

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CLIENT : Industrie Fluviali
LOCATION : Italy

REQUEST : Commercial video production

START: October 2019
2 weeks
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VIDEO CHALLENGE

“Who's brave enough to host Wow Tapes and its impossible daily grind? Who would possibly ever be courageous enough to bear with its frenzied routine? The answer is Industrie Fluviali, a "water themed" cultural ecosystem where our office is now officially based. The request was pretty simple: since it's water we're talking about, we needed to get viewers "into the flow". Even if no climbing high peaks or underwater filming were involved, the challenge was risky: to look at our own nest with different eyes, trying to turn the "ordinary" into "extraordinary" images.”

FOOD & VIDEO

More coffee, please

“This particular project was powered by coffee. Since no location scouting was involved, we needed the sharpest focus to find corners and views we've never really looked at. Also, "Get Into the Flow" got into our flow: the creative process was not just ensnared into the shooting days; every minute of our time there was an endless, unconscious search for new perspectives, beautifully out of our control.”

Co Founder & Director
Fabio Reitano
WOW Tapes wayfarer hero
nerd 2.0
I am actually filming from my own desk, nerdest thing i've ever done!
Discover all HEROES

Video experience

Hail to new friends!

"Excuse me, guys, are you working? Could you take a quick break, and fake working for the camera?" That actually happened! On the other hand, we've been able to film our own colleagues in the depths of their natural habitat, which gave the finished product a smooth, genuine touch. Last but not least, Get Into the Flow gave us the perfect chance to get closer to many of our coworkers (yeah, there were a few beers involved in the shooting).