Feel Trip

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CLIENT : Manfrotto
LOCATION : Gran Sasso

REQUEST : Product video production

START: 2017 July
Two weeks in
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VIDEO CHALLENGE

Making a Wow Tapes product video production sounded hard initially but our niche and Manfrotto's strong travel angle in its brand identity aligned very well. This project included hiking to a remote place with all our gear because we had to ensure that we put ourselves in a real situation where the backpack would have been used at its best.

GO ON A HIKE WITH MANFROTTO

Mountain man

Gran Sasso is the most iconic mountain area in central Italy. But despite its popularity, it was our first time there. We kept getting distracted by its beauty and gaped wide-eyed at the mountains all around us. But once we were done being tourists, we had 3 very hard-core days of exploring and living like mountaineers.

ITALY / Abbruzzo’s wild landscapen
Co Founder & Director
Fabio Reitano
WOW Tapes wayfarer hero
Tibet in the backyard
“Gran Sasso is a Little Tibet, just with nomadic Italian filmmakers instead of Buddhist monks and pizzette instead of Thukpa!"
Discover all HEROES
MANFROTTO / Pro camera backpack detail

Video experience

More the merrier

We were a crew of 7 working on this project. A team larger than usual meant more adventures (and misadventures!), more stories and more bonding amongst us! But unlike most of our other projects where we interact with locals, here, we interacted with nature and the beauty of Gran Sasso.